Google Launches Interactive Ad Format

"If you are an advertiser, you now have two new ways to communicate with users, thanks to Google."

Google has introduced Google Gadget Ads and AdSense for Mobile, providing advertisers and agencies worldwide with a dynamic way to interact with consumers. Google Gadget Ads is an interactive ad format that is currently in an expanded beta with a select group of AdWords advertisers worldwide. Whereas AdSense for Mobile unlocks the potential of the mobile advertising market by enhancing the mobile experience with relevant ads that will help people find what they're looking for quickly when they are searching or browsing content on their mobile phones.

"We are delighted with the response of Indian advertisers and publishers, who are using Google AdWords and AdSense as central tools for their business to generate revenue," said Shailesh Rao, managing director, Google India. "The launch of Gadget Ads and AdSense for Mobile will provide them with even more exciting formats and targeted technology to enhance their monetization potential."

Gadget ads not only enable advertisers to target audiences in a flexible and timely manner via regular updates within the ad unit, but also allow users to engage with ad content in a way static ads haven't facilitated in the past. Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both.

Designed to act more like content than a typical ad, they run on the Google content network, competing alongside text, image and video ads for placement. They support both cost-per-click and cost-per-impression pricing models, and offer a variety of contextual, site, geographic and demographic targeting options to ensure the ads reach relevant users with precision and scale.

"The introduction of this new advertising format provides advertisers and agencies worldwide with an imaginative, dynamic way to interact with consumers," said Susan Wojcicki, vice president, product management, Google.

"Google Gadget Ads are built on an open platform that enables distribution across the Google content network and can be shared on iGoogle and other personalized Web pages at no additional cost to advertisers."In addition, users can build active communities with gadget ads by sharing them with each other and placing them on nearly any Web page, including personalized iGoogle pages. These portability and sharing capabilities simultaneously generate additional free traffic and help foster a sense of community between advertisers and users.

To learn more about Google Gadget Ads. Google has also made available AdSense for Mobile, a programe that contextually targets ads to mobile website content. AdSense for Mobile allows AdSense publishing partners the ability to earn revenue from their mobile websites through the targeted placement of mobile text ads. With this programe, advertisers can connect with the growing number of mobile publishers, ultimately providing users with an enhanced mobile experience that helps them find what they are looking for more quickly and efficiently on the go. AdSense for Mobile is intended for AdSense partners who have created websites specifically for mobile browsers and who want to monetize their mobile content via contextual advertising. Like Google's other AdSense products, mobile text ads run on an auction model.

The system automatically reviews the content of publishers' mobile websites and delivers text ads that are relevant to the websites' audience and content. Publishers earn money whenever mobile users click on the ads. AdSense for Mobile provides a valuable way to connect mobile users with the right ad at the right time as they seek information on the go.

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Google Official: Internet Growth To Be Fueled By Increase In Mobile Phone Use

Komfie Manalo - All Headline News Correspondent

Bangalore, India (AHN) - Vinton G. Cerf, vice president and chief internet evangelist of Google on Tuesday said the growing number of mobile phone users would drive internet growth as he cited India's number of mobile phone users increasing by millions every month.

Cerf said that the number of internet users in India ballooned to 1.1 billion from a mere 50 million users in 1997.

The Google executive made the prediction during his visit in the company's research and development facility in Bangalore, considered as India's Silicon Valley.

Cerf declared, "You will get those other 5.5 billion people only when affordability increases and the cost of communication goes down. The mobile phone has become an important factor in the Internet revolution."

There are an estimated 2.5 billion mobile phone users in the world, and these number is expected to increase rapidly particularly in China and India, the world's most populous countries.

Figures show that at lease seven million new mobile phone users are registered in India which prompted British telecom giant Vodafone to invest $11.1 billion for a controlling state in the local mobile firm Hutch-Essar in February.

Cerf said new mobile phone models offer a wide range of internet-enabled features and services, such as payment and navigation services.

He adds, "There are an enormous number of applications available on mobiles."

Google has rapidly expanded its research and service offices in the country at the cities of Hyderabad, Delhi and Mumbai besides Bangalore, but Cerf said he has been visiting India since the early 1990s to understand its tech scene.

Internet Advertising - Google Adwords

Couple of month Change to prorating in grating a new business partner strategy.... Not so long ago, millions of small business owners turned almost exclusively to the tried-and-true Yellow Pages to advertise their wares. But the Internet revolution has changed that, as small businesses have rushed to embrace new ways of attracting customers with technology.

Internet search-advertising is the hottest marketing trend to hit small business in decades. These are tiny, text-only paid ads that you create and which pop up as search engine results when potential customers’ type in key words and phrases related to your business.

Business owners in every industry and location are turning to these low-cost online advertising campaigns conducted through search engines to help drive business. The trend is unmistakable. According to survey, consumers are not letting fraud concerns stop them from shopping online. Results of this survey indicate that consumers are buying more each year online and that most believe the Web is becoming a safer place to shop.

Meanwhile, the spread of high-speed Web connections and hardware improvements are giving the Web advertising market a boost, and paid search engine advertising, also known as keyword advertising, is leading the way.

Small businesses are showing a marked preference for the new online marketing tools, which offer tremendous flexibility to control costs and test various marketing approaches almost instantly. For example, florists can quickly change from prom to wedding season or an air conditioning service can exploit an early heat wave. What’s more, results from these types of ads can be tracked, and return on investment measured in tremendous detail never available with traditional print types of advertising.

If your business uses a Web site to sell or market products and services, online marketing will be critical to your success. Targeted ads attached to keyword search results are the clear winner among Web-based marketing methods. Their simplicity, low cost and popularity among small businesses have pushed flashy banners aside as the main method for connecting buyers and merchants online. You pay only when someone clicks your ad and visits your site. A prospect that reads your brief ad but doesn’t click it costs you nothing.

A leading search ad outlet is Google AdWords. And the total service is offered by Google Authorized Resellers Like Nextgen Publishing Ltd. Google has been approved the Next Gen Publishing For Authorized Reselling of Google Adword Product in India and all SEM activity pertaining to their customers for Best performance.

To learn more about marketing your small business on the Web, contact me any time. There is no consultant fees…