Google Launches Interactive Ad Format

"If you are an advertiser, you now have two new ways to communicate with users, thanks to Google."

Google has introduced Google Gadget Ads and AdSense for Mobile, providing advertisers and agencies worldwide with a dynamic way to interact with consumers. Google Gadget Ads is an interactive ad format that is currently in an expanded beta with a select group of AdWords advertisers worldwide. Whereas AdSense for Mobile unlocks the potential of the mobile advertising market by enhancing the mobile experience with relevant ads that will help people find what they're looking for quickly when they are searching or browsing content on their mobile phones.

"We are delighted with the response of Indian advertisers and publishers, who are using Google AdWords and AdSense as central tools for their business to generate revenue," said Shailesh Rao, managing director, Google India. "The launch of Gadget Ads and AdSense for Mobile will provide them with even more exciting formats and targeted technology to enhance their monetization potential."

Gadget ads not only enable advertisers to target audiences in a flexible and timely manner via regular updates within the ad unit, but also allow users to engage with ad content in a way static ads haven't facilitated in the past. Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both.

Designed to act more like content than a typical ad, they run on the Google content network, competing alongside text, image and video ads for placement. They support both cost-per-click and cost-per-impression pricing models, and offer a variety of contextual, site, geographic and demographic targeting options to ensure the ads reach relevant users with precision and scale.

"The introduction of this new advertising format provides advertisers and agencies worldwide with an imaginative, dynamic way to interact with consumers," said Susan Wojcicki, vice president, product management, Google.

"Google Gadget Ads are built on an open platform that enables distribution across the Google content network and can be shared on iGoogle and other personalized Web pages at no additional cost to advertisers."In addition, users can build active communities with gadget ads by sharing them with each other and placing them on nearly any Web page, including personalized iGoogle pages. These portability and sharing capabilities simultaneously generate additional free traffic and help foster a sense of community between advertisers and users.

To learn more about Google Gadget Ads. Google has also made available AdSense for Mobile, a programe that contextually targets ads to mobile website content. AdSense for Mobile allows AdSense publishing partners the ability to earn revenue from their mobile websites through the targeted placement of mobile text ads. With this programe, advertisers can connect with the growing number of mobile publishers, ultimately providing users with an enhanced mobile experience that helps them find what they are looking for more quickly and efficiently on the go. AdSense for Mobile is intended for AdSense partners who have created websites specifically for mobile browsers and who want to monetize their mobile content via contextual advertising. Like Google's other AdSense products, mobile text ads run on an auction model.

The system automatically reviews the content of publishers' mobile websites and delivers text ads that are relevant to the websites' audience and content. Publishers earn money whenever mobile users click on the ads. AdSense for Mobile provides a valuable way to connect mobile users with the right ad at the right time as they seek information on the go.

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