Go Dynamic! …with Google Adwords Dynamic Keyword Insertion

As I continue to experiment with new affiliate PPC campaigns, I’ve been venturing into new techniques I previously had not tried. One of those techniques is using “Dynamic Keyword Insertion” (also known as DKI) with Adwords. DKI allows you to have specific keywords in your advertising campaign displayed automatically within your text ads. Here is how to do it…

Using Dynamic Keyword Insertion Within Your Adwords Text Ads:

In this example, lets say you want to target “Dog Training” keywords.

If you were targeting the keyword “Train Dog” in Google Adwords, you text Ad might look something like this:

How To Train A Dog
40,000+ Copies Sold. Train Dog
With Immediate Results, Guaranteed!
AffiliateOffer123.com

You are probably going to want to expand your campaign from broad keywords to more specific highly targeted keywords as well (such as breeds of dogs).

For example, “Train Beagle” Train Collie” “Train Bulldog”

Instead of setting up a separate Adword’s Adgroup with a different Text Ad for each keyword you can consider using Dynamic Keyword Insertion. In this example, here is how you would do this:

1. Setup Adgroup named “Train Dog”

2. Add keywords (preferably using exact and phrase match).
[Train Beagle]
[Train Collie]
[Train Bulldog]
“Train Beagle”
“Train Collie”
“Train Bulldog”
ect…you would continue this with all dog breed names.

3. Create the Text Ad in the following format:

{KeyWord:How To Train Your Dog}
40,000+ Copies Sold. How to Train
With Immediate Results, Guaranteed!
AffiliateOffer123.com/{KeyWord:Train-Dog}

Now when someone searches for “Train Beagle” your ad will appear like this (automatically!):

Train Beagle
40,000+ Copies Sold. How to Train
With Immediate Results, Guaranteed!
AffiliateOffer123.com/Train+Beagle

How Does It Work?

The syntax for Google AdWords Dynamic Keyword Insertion is {keyword: } but you will also need to add some default text after “KeyWord:” and within brackets.

The text placed after the colon is the default text which is displayed in the case that your keyword phrase is too long to be dynamically inserted into the ad.

The syntax code also allows for automatic capitalization changes:

> If you want to use all lower case use: {keyword:Default Text}
> If you want to use all UPPER CASE use: {KEYWORD:Default Text}
> If you want the First Letter Of Each Word all caps use: {KeyWord:Default Text}
> If you want the First letter of first word caps use: {Keyword:Default Text}
> If you want the FIRST word all caps and everything else lower case use: {KEYword:Default Text}
> If you want the FIRST Word All Caps And The First Letter of other words all upper case use: {KEYWord:Default Text}

In part 2 of “Go Dynamic” I’ll explain how to use Adwords Dynamic Keyword Insertion on your landing page.

To Your Success!